College Athletes Essay Example for Free

College Athletes Essay For the longest time the NCAA was never a multi-billion dollar industry; many years they did not make half of that. Many big colleges had budgets that would make teams such as Alabama, Georgia, Miami, Oregon, Etc. laugh about what they were able to provide for sports. There have been questions for years about whether a college athlete should be paid or not and if athletes deserve to be paid for what they do at that level, after already being paid to go to school there, for most of the players. When athletes go to college they still put themselves in the same physical danger as a professional athlete does. The NCAA alone is a multi-billion dollar industry that generated over 845 billion dollars last year in 2011. Facts have shown that college athletes in the NCAA, on an annual salary, make zero dollars; however, it is a blessing that they are going to school for free. This business is that they get all the work done and the business they want to come in and basically the NCAA athletes work for free. Having a scholarship and having their education paid for is something great but the money they get for school is not the only money they need for the bumpy road to their profession. The billions of dollars that is received annually is nowhere close to being equitable to just a bachelor’s degree. What the student athletes are earning is a big slice of heaven to some students and their families of course, but it showed accumulate to something higher than that degree of college education. â€Å"The NCAA has been historically stubborn over changing its ways to adapt to the times. But lately, even NCAA President Mark Emmert has conceded that it may be time for college players in big money sports to start getting a cash stipend amounting to as much as a few thousand dollars per year. † (Blake Baxter, Eureka College) At least the president of the NCAA has been admiring the idea of giving money to the players and helping them through their college years. Being an athlete in college is having a job, and their job is to bust their butts at practice, come to play on game day, and repeat that cycle, with no pay. Many athletes with their schedules do not have time to make themselves meals, so they have to buy food or they drive to places where they could get it- which costs money in gas. Football and basketball at the Division One level have been the biggest suppliers of money because many of their revenues. These two sports have evolved to the level that coaches and universities are making staggering amounts of money off of the talent of their student-athletes. With the amount of money coaches and schools make, the athletes should be able to get paid for their hard work, all the pain that they put their bodies through, the countless hours of practice workouts, and classes. Surely they need to be paid for putting it all on the line. Argument #2 Many college athletes make decisions that will change their lives- such as Trent Richardson, who played for University Of Alabama. Richardson had to deal with the decision of having to raise two children while being a full time college athlete. When all this was going on, Richardson had no income what so ever, no time, and was dedicated to the football program at U of A. Richardson brought publicity to his school and to other athletes with children that they were trying to raise. While Richardson was at school playing, his two daughters would be at home with their mother watching their daddy play and kissing the screen when he would appear. Hes a big strong guy, hes hitting everybody in practice. And when hes around his kids, hes a completely different person, running back Eddie Lacy said. Hes real sweet. Hes a good father. With all the strength he shows on the field and the sweetness he shares with his daughter, and the hard work he and others put out, they still earn zero dollars each year. It shows and tells all the time- he puts in time and effort to make it in life and take care of his girls Its a level of maturity you dont normally find among guys his age, running backs coach Burton Burns said. They are a priority for him. He has a tough schedule with school and football, but he is going to find time to spend with those girls. That level of maturity should never be second guessed and overlooked to give certain players money to get through school and help raise their family like in Richardsons situation. He is basically working a full time job, going to school, and playing football for Coach Saben. He needs to get what he earns, which would be a little salary. A father and athlete that could say this I dont want them to struggle like I did, to go through the stuff I had to go through, Richardson said. Thats really motivated me on the field. Because when I play with my girls on my mind, I feel like nobody can stop me. Richardson is not the only struggling college athlete. There are a lot of other teams in college that have athletes that participate in the games and practices but do not get any profit from their hard work and dedication. Argument #3 Eric LeGrand, the former Rutgers University football player who was paralyzed from the neck down during a 2010 game, GIving the same effort that each professional athlete makes each game day. Players putting their bodies in this physical danger, and only getting a certain degree when graduating after four years of college. LeGrand the Big Defensive Lineman was on kick off team running down the field trying to make a tackle, and when hitting a player he fell to the ground and was motionless; it was devastating. â€Å"The way Eric lives his life epitomizes what we are looking for in Buccaneer Men,† Schiano said. If the NCAA would recognize the effort and the danger these athletes are put in, they would be generous and give college athletes a little salary. Players like LeGrand are why i stand behind the decision to pay the players a little profit of what they help make. Without all of these amazing athletes i dont beleive the schools would encounter most of the money they make as a university or college. NOt just football, other sports bring in huge amounts of money from ticket sales, team apparel sales, etc. College Athletes are the epitome of where all the money comes from and deserve more then a bachelor degree, and deserve a little allowance for all their hardwork, bringing in a lot of the income. Works cited http://usatoday30. usatoday. com/sports/college/football/acc/story/2012-01-08/tough-guy-richardson-softens-up-as-a-dad/52458854/1 http://www. cbssports. com/collegefootball/story/21575106/if-college-athletes-really-owe-schools-money-then-they-must-be-paid

Gender Inequalities in Health Sociology

Gender Inequalities in Health Sociology This essay aims to understand why there are health inequalities between both genders and the social classes. This will be achieved by analysing the findings of sociological research, whilst discussing the main problems with how health inequalities are measured. The cultural and structural explanations on why health inequalities occur will also be evaluated. In 2009, The House of Commons Health Committee published a report, which found that even though peoples health was improving in all social groups, the gap between the health of the social classes had widened. The reason stated for this, was that the health of those in higher social classes was improving far quicker than the health of those in the lower social classes. The figures within in the report showed that if you are in a higher social group you are more likely to live longer than someone in the lower social classes. The report also stated that not only do poorer people die younger; they also suffer more years of ill health. Access to health care for the lower classes is also uneven and those who are poor, elderly and disabled are less likely to receive proper treatment than those who are young and able-bodied. A report done by the Learning Disabilities Observatory alleged that this was because the elderly and disabled were unable to access health care due to reduced mobility, being unable to communicate health problems to professionals and their carers failing to identify health problems. (Eric Emerson, 2010) The Health Committee report also illustrates the interrelations of gender inequalities and socioeconomic status. On a geographical level females who were born in the more affluent areas of London, such as Kensington and Chelsea had a significantly higher life expectancy (87.8 years) than females who were born in Glasgow (77.1 years), which has the lowest life expectancy figure in the UK. Subsequently, even though the life expectancy for males and females in social class l (professional) and social class V (unskilled manual) has improved compared to previous years, the disparity between them, is still widening. (House of Commons, Health Committee, 2009) A cultural explanation was also given for why mens life expectancy is more severely affected than womens life expectancy. It was suggested by the Mens Health Forum that men are more likely to take risks with their health due to them trying to cope with stress and conforming to role models in society. Men, compared to women also make poor use of primary care services such as pharmacies and GP surgeries. This is thought to be because men find it culturally unacceptable to discuss their health problems. Men are also more likely to die of health problems relating to their weight, as they are less able than women to identify when they are overweight, as weight is seen as a womens issue. (Memorandum by the mens health forum, 2008) However, even though the data found within the Health Committees report looks convincing the majority of the data is based on morbidity rates, which are not always reliable, as not everyone who gets ill may report their illness. Even human error and illness not being recorded accurately can mean that data based evidence of health inequalities can be unreliable. A previous report done in 2004 by Hilary Graham, featured evidence that suggested that if your parents were poor or in poverty then you were already predisposed to having poor health and having a higher mortality and morbidity rate. This was due to mothers who are poor not being able to afford nutritious food and not being able to access health care. This in turn can lead to babies being born with a lower birth weight, and poor cognitive and physical development. This can influence further problems in health as an adult and therefore, further inequalities in health than someone who was born to parents with a higher income. The findings of the report done by Graham also showed that those living with illness or an impairment were less likely to avoid economic hardships due to their persisting health difficulties and the discrimination they faced, meaning they were less likely to maintain long term employment. In turn, those who did belong to a higher socioeconomic group had a far bette r chance of staying in employment even when faced with ill health. It was also suggested within the report that socioeconomic position affects an individuals health indirectly by influencing intermediary factors such as their home and environment (e.g. poor living and working conditions) and psychosocial factors such as their stress levels and relationships within their family. (Graham, 2004) On analysing Grahams report, there are certain criticisms that can be made on the reliability of her findings. For instance, all the data that featured in her report is secondary; none of it is her own. Therefore, the validity and reliability of the findings featured in her report is only as good as the people she collected it from. However, the research she did use was up -to date and from credible resources. There are cultural and structural explanations that also help us understand why there are inequalities in health between the genders and social classes. In relations to gender inequalities in health the cultural/ behavioural explanation suggests that men are far more likely to suffer ill health and die younger than women due to role models in society and the need for them to feel masculine. Because of this, young men in particular are more likely to smoke, drink alcohol and take drugs. A higher consumption of alcohol and drug taking in particular is thought to be a prime reason why young men are more likely to commit suicide. Women, on the other hand have been socialised to pay greater attention to their health and body as it is seen as a way to define their femininity. However, more women suffer from eating disorders than men do. (Waugh,C. et al 2008) Many feminists believe that women no longer have control over the health care they receive, and any health care they are given is sui ted to doctors and hospital hours. They also argue that women are left to suffer at the hands of male doctors, who are more likely to diagnose female patients symptoms as that of a mental illness. (Browne, 2008) The structural/ materialistic explanation for inequalities in health has suggested that women are more likely to get ill because of their role in society as caregivers because they are more likely to suffer from stress and mental illness. Women who do part-time work are also more likely to suffer from ill health as they are less well paid and have fewer perks than women who are able to do full time work. Men on the other hand often do jobs that are dangerous, stressful and physically demanding (e.g. warehouse work, armed forces jobs etc.) The structural explanation also suggests that those who are in the lower social classes are more likely to suffer from ill health because they are less able to engage in healthy lifestyle choices due to lack of income. They are also more likely to do manual jobs and have less money to buy good quality foods. Lack of transport may make it harder to access medical care and stress of not having enough money can lead to further health problems, which ma y eventually lead to unemployment. Marxists claim capitalist society causes people to become ill as it aims to serve only the higher classes. Being unable to work is seen as the definition of sickness, whilst Doctors are seen as agents of social control with the power to sign people off work. Yet not working can equally make people ill by increasing the risk of ill health, depression and suicide. (Kirby,M. et al 1997) Both explanations are equally valid; however, the structural explanation looks at the wider picture of why people in lower classes or certain genders are more likely to suffer from high morbidity and mortality rates, as they cannot afford healthy lifestyles like the higher classes. The cultural explanation gives insight into why one gender more than the other seeks health care and why data for morbidity if higher for women than men yet mortality levels are higher than men than in women. (Martin Holborn, 2004) In conclusion, the findings in both the reports from the Health Committee and by Hilary Graham both show that the lower your social class, the higher your risk of suffering from poor health and lower life expectancy. Furthermore, the cultural explanation gives reason to why men are less likely to visit the doctor due to wanting to conform to masculine stereotypes, whereas women are encouraged to look after their health. Alternatively, the structural explanation gives greater insight into how your social class can affect your health by limiting your access to healthcare and the means to living a healthier lifestyle.

It’s Time to Revise Title IX Essay -- Argumentative Persuasive Argumen

It’s Time to Revise Title IX The Preamble to Title IX, which was instigated in 1972, states that â€Å"No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subject to discrimination under any educational programs or activity receiving federal financial assistance.† This law took action to give females equal opportunities in federally funded programs. Although Title IX’s sole purpose was well intended, it fell short of its main goals because it had negative affects on male activities. In the article â€Å"Title IX: It’s Time to Live Up to the Letter of the Law,† Donna Lopiano argued for equal opportunities in athletics for women. She discussed how Title IX has affected men’s athletics through the Proportionality Law which insists that all schools provide an equal ratio of financial assistance to male and female students. Lopiano’s article contested the amount of athletic scholarship money offered to male and female athletes, and the budget each team received. A topic that Lopiano chose to ignore in her article was that by colleges cutting men’s sports teams to comply with Title IX, they were working against the law that they were trying to fulfill. Lopiano also ignored the fact that females do not have identical interests to males. Although females show a large interest in athletics, there is a greater demand for male athletics. The Proportionality Law for title IX states that financial assistance must be awarded to equal amounts of men and women, proportionate to the enrollment of the school. The law also asserts that colleges should have the same ratio of male to female athletes as the ratio of male and female students. For example, if a college has... ... Equity in Sports. 16 October 2000. 2 November 2003 . Khvalina, Lana. "Original goal of Title IX lost as colleges forced to cut men's athletic programs." Trapezoid Online 9 June 2000. 2 November 2003 . Kopac, Bob. Title IX at XXX. 2 November 2003. . Levey, Curt. "Title IX's Dark Side: Sports Gender Quotas." Good Reasons with Contemporary Arguments. July 12 1999: 626-627. Lopiano, Donna. "Title IX: It's Time to Live Up to the Letter of the Law." Good Reasons with Contemporary Arguments. 2000: 200-203. Preamble to Title IX. "U.S. Department of Labor." Title IX, Education Amendments of 1972. Assistant Secretary for Administration and Management. 31 October 2003 .

Walt Disney and Disneyland Essay -- History Historical Cartoons Morals

Walt Disney and Disneyland When the subject of the Disney Enterprises is brought up, one often thinks of cartoons, musicals or other movies, amusement parks, and famous characters such as Mickey Mouse. And now, nearly four decades after his death, the maker of said creations, Walt Disney, is not nearly as recognized as he should be. Not only are his works and other projects intriguing, his morals and techniques personally behind them are as well. And yet they weren’t just his morals, they were shared by the country’s people who so desired an example of good principles. Perhaps the most significant scheme of all was his creation of his very own amusement park in 1955, Disneyland, located in Anaheim, California. Called â€Å"the happiest place on earth,† Disneyland was gorged with Disney’s beliefs, hopes and values (that were in common with the nation) that were apparent not only in the movie-themed areas but in the whole park and the way it was run as well. Disney, a man keen on innocence and being happy, wanted Disneyland to be a representation of just that, as well as conveying a sense of Americana. The creation of Disneyland not only encompassed and showcased the ideals of Walt Disney but also served as a haven in which people with similar beliefs could come and celebrate such principles as the preservation of innocence, appreciation of simple joys, and nationalism in a postwar country. Moreover, Disneyland was and remains an epitome of the American Dream. Walt Disney, the man who was the creator of the Disney Company and products we know and love today, was certainly extraordinary. He is considered to be one of the most successful people in American history, and rightfully so because the magnitude of his accomplishments is astounding. His films (and the films that are produced under his name now after his death), amusement parks and other merchandise are acknowledged and appreciated throughout the entire world. Nearly all the Disney films and merchandise, and all of the amusement parks target an audience of young children, and therefore Disney endorses his creations with stories containing good morals and an emphasis on maintaining innocence. When Disney first started creating his hit animated features, the nation was in a postwar state and was going through some turmoil within itself as well. Times were changing. The pristine lives most o... ... icon, and because the park truly did embody and reinforce such American beliefs, Disneyland turned out to be an American success. Disney, a man for such strong support for what he believed was right and good in life and society, was not afraid to hold back his thoughts. He conveyed them throughout his films and in his own physical creation, Disneyland. Fortunately for both him and the people of the United States, both he and society agreed on what was morally right. The nation supported his ideals and was grateful for the outlet to this wonderland that he provided. As a man full of -not political- but social power, Disney used his influence to his advantage: to advertise these morals to people all over the world. He began with his creation of what some call his alter ego, Mickey Mouse, worked to producing films, and later opened his own amusement park. From there the Disney empire expanded to beyond belief, more amusement parks popped up not only in America, but also all over the world, and films are still being created under his name. And Walt Disney, the man who started it all -and added a flair of his and th e nation’s good morality-, will remain a household name forever.

Stephen Leacocks Arcadian Adventures with the Idle Rich :: Arcadian Adventures with the Idle Rich Essays

Stephen Leacock's Arcadian Adventures with the Idle Rich    Jonathan Swift has suggested that "Satire is a sort of Glass, wherein Beholders do generally discover every body's Face their own; which is the chief reason...that so few are offended with it."   Richard Garnett suggests that, "Without humour, satire is invictive; without literary form, [and] it is mere clownish jeering." (Encyclopaedia Britannica 14th ed. vol. 20 p. 5). Whereas Swift's statement suggests that people are not offended by satire because readers identify the character's faults with their own faults; Garnett suggests that humour is the key element that does not make satire offensive. With any satire someone is bound to be offended, but the technique the author uses can change something offensive into something embarrassing.   Ã‚  Ã‚  Ã‚   Stephen Leacock's Arcadian Adventures with the Idle Rich is a nonthreatening, humorous, and revealing satire of the moral faults of upper class society. The satire acts as a moral instrument to expose the effect money can have on religion, government, and anything within its touch. Writing about such topics is hard to do without offending people. Leacock's technique combines money with humour, and accompanies his moral message with ironic characters; their exaggerated actions, and a constant comical tone to prevent readers from being offended.   Ã‚  Ã‚  Ã‚   Leacock's utopian world is filled with humorous labels that represent the "Plutonian's" personalities. "Ourselves Monthly"; a magazine for the modern self-centered, is a Plutonian favourite. To fill their idle days, the Plutonian women are in an endless search for trends in literature and religion. Without the distractions of club luncheons and trying to achieve the "Higher Indifference", the women would have to do something productive. Readers that identify themselves with the class of people the Plutonians represent would be embarrassed rather than offended by Leacock's satirical portrayal of them.   Ã‚  Ã‚  Ã‚   "The Yahi-Bahi Oriental Society" exaggerates the stupidity of the Plutonians to a point where the reader laughs at the character's misfortunes. The con men give ridiculous prophecies such as "Many things are yet to happen before others begin." (Leacock 87), and eventually take their money and jewelry. The exaggeration increases the humour while the moral message is displayed.   Ã‚  Ã‚  Ã‚   The characters of the novel are ironic in the sence that they percieve themselves as being the pinicle of society, yet Leacock makes the look like fools. For someone who prides themself on being an expert on just about everything, Mr. Lucullus Fyshe's (as slimmy and cold as his name represents) perceptions are proven false. Mr. Fyshe makes hypocratic statments about ruling class tyranny, while barking down the neck of a poor waiter for serving cold asparagus.   Ã‚  Ã‚  Ã‚   Leacock exposes the whole Plutonian buisness world to be

Effective Communication

Communication is central to everything we do and requires communication skills. Every day we face challenges like having conversations, getting and giving correct information, sending emails, developing effective relationships, holding meetings and working with a team, not only at work but also at home. Being able to communicate effectively is essential because no one guess what you want or what you think if you don’t tell them, and nothing is going to change if you do not propose a change. Firstly choose the right time and the right place.If you need to discuss something sensitive, you should try to stay where you can’t be overhead. Alternatively, when you are speaking for a large group of people, you should be sure that everyone can hear you perfectly. Organise you ideas in your mind before attempting to communicate them. You should organize your thoughts before speaking and choose the three main ideas and focus in those. If you have to make an important speech, you c ould practice it in front of a friend or a mirror and time yourself.An important aspect to communicate effectively is be articulate and not to be afraid of speaking. Be sure, say what you want to say, and do not regret it. The worst thing that you can do when speaking is to hesitate. One of most vital communication skills is eye contact and its effect in the communication. You can keep your listener interested in what you are saying. From my point of view, the main issue to effective communication is the listening part. Effective communication is based on both listening and speaking.Listen and do not interrupt when it is no longer your turn to speak. You will surely learn new things from listening to others and if you don’t understand something, you have to ask people to repeat ideas. Good listeners are always very appreciated because there are only a few. Finally, the most important piece of advice to becoming a greater speaker is smile as you are talking. Unless your main a im is to bore and sleep every one, you need to add some humour to your speaking and it holds your audiences attention. Effective Communication Effective Communication Communication comes in many forms. Two of the most commonly used are written and oral communication. It is very important to know how to do both with respect, common courtesy and proper etiquette. The way you communicate with the public says a lot about you. It lets people know if you are educated or uneducated. In the Criminal Justice field, communication is everything. When reports have to be written accurately is the top priority. One single wording or misspelling can cause anyone a case. Effective communication is essential is the understanding of a person and their situation.Communication also helps us build trust, friendships, and problem solving skills. As simple as a simple conversation may seem, you will be surprised how inappropriate communication can cause a misinterpretation in a conversation. According to (Robinson and Sigel, 2013), effective communication requires you to understand the emotion behind the information. So many different types of co mmunication exist in today’s world, for example, verbal and non verbal communication, formal and informal communication and electronic communication. This can include phone calls, text messages, and emails. Verbal and Non-Verbal CommunicationVerbal communication refers to the use of sounds and language to relay a message (Hanes, 2010). There are two basic types of verbal communication. They are interpersonal communication and public speaking. Interpersonal communication is what is known as a two-way conversation with both talking and listening. Non-verbal communication on the other hand is what we refer to as body language, signs, and symbols. It has no words related to it. This type of conversation also requires a person to know what they are trying to say. Any mistake in body language or signs can result in misinterpretation.Non-verbal communications include eye contact, body language, facial expressions, and gestures. Non-verbal communication represents 2/3rd of all types of communication. Out of all the communication techniques that are used today, verbal communication still seems to be the preferred method, the easiest to understand. Formal and Informal Channels of Communication The formal channels of communication in the criminal justice system are the strict procedures. The informal channels of communication consist of the undocumented sharing of information (Sinclair, 2012).Formal communication is organized and managed information that is shared with relevant individuals in order to secure coordinated action throughout the organization (Wilhelm, 2012). Communication in the criminal justice field involves a lot of privacy. Informal communication has a useful way of relaying information to other people. This type of communication is oral. Informal communication is like having a casual conversation. Overcoming Communication Barriers Everyone has had to overcome barriers in their life. Some people have had to overcome communication barriers.These ty pes of barriers are caused when a person is sometimes too shy to either speak up or speak in public; they may have speech impairments, or are unable to properly pronounce words due to their accents. Some of these barriers include emotional, physical, semantic barriers, and infective listening. Emotional barriers affect those with low self-esteem. These types of people tend to question what they are saying. Physical barriers involve the environment. Semantic barriers are when you cannot agree on what you are trying to say. To effectively overcome any communication barriers, one must first identify the barrier.Practicing your speech in front of more than one person can help with your public speaking abilities. Conclusion Communication is the number one way in which humans have learned to interact with one another. Communication comes in various forms, from oral to a basic look. Signs and body expressions are also considered communication because it involves two or more people and some thing is being said or noted. No matter what type of communication your prefer to use, make sure your are not only expressing yourself correctly and respectfully, but are also hearing what is being communicated to you. Effective Communication Communication is essential for an organisation to operate effectively and efficiently. Effective communication helps to ensure that information is relayed accordingly and accurately within the organisation. If the relay of information is inaccurate, the organisation’s productivity may be affected. This essay will describe the concept of communication in relation to management and explain how effective communication is undermined by barriers such as cultural differences, generational differences and filtering of information by referring to academic literature such as journal articles.Furthermore, an example will be used to explain how managers can increase the productivity and performance of their organisation by developing an effective system of communication. There are numerous definitions for communication but for the purpose of this essay communication will be defined as, the relay of information from one person to another (Robbins et al. 2011, p. 326). The authors also not e that communication is a key element in the role of managers as their job is to plan, lead, organise and control.Mikitka (2009) also confirms this by stating that managers need good communication skills as their job requires them to   increase efficiency, satisfy customers, implement strategies and disseminate information. Managers should also improve the communication skills of the employees (Bambacas & Patrickson 2008). The authors further state that employees will perform better if they are able to communicate with one another effectively. Therefore, communication skills are essential for an effective and efficient management.Cultural differences is a barrier for effective communication because different cultures provide people with different ways of thinking, understanding and communicating. Tagreed (2012) states that The growing presence of workers from different races and cultures has made dramatic changes to workplaces. The author further states that managers and co-worker s must note that words and expressions used to communicate can have vastly different meanings and implications for people from different backgrounds, and they must be careful to ensure that their intended messages are understood clearly as they communicate with culturally diverse co-workers.Sensitive topics such as race, religion and politics should not be discussed within the organisation as it may create conflicts (Bambacas & Patrickson 2008). Managers should note that work methods vary among different cultures. The Asian culture emphasises on collectivism while the American culture emphasises on individualism (Tagreed 2012). The author explains this by stating that managers who do not understand this difference will face problems as they may assign team based work to employees who are accustomed to working individually and ask employees who are accustomed to team based work to work individually.This may cause a problem as employees might not communicate with each other effectivel y. Gender is regarded differently in various cultures. Lin (2006) notes that females are still considered weak and not capable of decision making in some Asian cultures. The author mentions that if a female from America works in and Asian organisation, she will not be allowed to suggest ideas and participate in meetings. The author further notes that if a female from an Asian culture works in an American organisation, it is in her nature to be quiet and not communicate to her male co-workers including the manager.This may affect the relay of information as there is no effective communication. A key factor that makes cultural differences a barrier to effective communication is language. English is not the commonly spoken language in some cultures (Tagreed 2012). The author also states that globalisation has caused many organisations to operate in English. This has become a problem as employees who are not good in English are afraid or embarrassed to communicate to others (Lin 2006). The author further mentions that even if they do communicate, information passed is commonly inaccurate.The reason for this is because, they did not understand the information passed to them by their English speaking co-workers or the English speaking co-workers did not understand their accent (Tagreed 2012). This may result in inaccurate information being relayed. Generational Diversity is also a barrier for effective communication as different generations have different ways of relaying and processing information. Tolbize (2008) states that generational diversity has made the workplace more rigid and demanding. The author further states that the four ain generations in the current workforce are the Veterans, Baby Boomers, Generation X and Generation Y. Kyles (2005) notes that people communicate differently to others even if the difference in age is five years. The Veterans are also known as the traditional generation. The reason for this because the Veterans are strict followers o f formality and authority (Tolbize 2008). The author further states that the Veterans and Baby Boomers do not question authority and use formal methods and language when communicating. Generation X and Y are more flexible in their work life (Tolbize 2008).The author notes that they prefer informal communication and do not appreciate authority. These differences may cause a problem in communication as most middle or senior managers are Veterans or Baby Boomers and they would expect their employees to respect authority and communicate formally. Generational diversity also has an impact on work methods that may affect communication. Veterans and Baby Boomers prefer team work as they believe that by communicating with each other and sharing ideas they may develop new and innovative ideas that may increase the productivity of the organisation (Azaroff 2006).The author further states that Generation X and Y prefer working individually as they consider team work to be unproductive. The aut hor also notes that Generation Y will not be communicating much with others if they are assigned team work. Technology is another aspect of communication being affected by generational diversity. Kyles (2005) states the Veterans and Baby Boomers were born before technology was implemented and as a result they are not accustomed and do not rely on technology to communicate.The author further states that they prefer face to face communication, phone calls or written letters as opposed to E-mails. Generation X and Y were born during the time of technological advancements and modernisation of industries (Kyles 2005). As a result, they prefer electronic means of communication such as E-mails and Instant messaging. These small differences affect effective communication in an organisation. Filtering of information is a barrier to effective communication as the information being relayed has been altered. Filtering an be defined as,   the distortion or withholding of information to manage a person’s reactions (Butschi & Steyn 2006). The authors state that filtering can be intentional or accidental and it prevents members of an organization from getting the actual facts of a situation . Managers should note that filtering of information does not only affect effective communication but also the morale of employees (Tourish & Robson 2003). The authors further explain by stating that employees may have insecurities if they discover that information is being withheld from them .Filtering of information is also used to make information relayed appear more favourable to the intended person (Butschi & Steyn 2006). Another reason to frequent filtering of information in an organisation is to reduce information overload. Tourish & Robson (2003) state that many individuals have certain capacity to process information. The authors note that accidental filtering of information is common when employees or managers have an overload of work. They further state that time is ano ther reason for the filtering of information.For example, employees or managers tend to summarise information if they are in a rush. Filtering of information, be it intentional or accidental,   can lead to miscommunications in an organisation as information is translated or interpreted differently creating different versions. Managers should have a system to overcome these communication barriers as it will greatly affect the organisations productivity and performance. Managers can develop an effective system of communication by promoting the use of simple and unbiased language, promoting active listening and giving constructive feedback.Therkelsen & Fiebich (2001) state that effective communication is achieved when information is relayed and understood accurately. The authors further state that by using simple and clear words instead of ambiguous words and jargons information will be understood and relayed easily. The authors also state that words used should not be biased as it m ay be offensive to others. For example, instead of saying cleaning lady or cleaner, people should address them as maintenance worker. Managers should provide employees with guidelines on standard of speech and conduct to improve communication within the organisation.Managers should promote active listening because information is misunderstood in many occasions. Therkelsen & Fiebich (2001) state that there is a difference between listening and hearing. The authors define listening as, hearing with proper understanding of the message that is relayed. The authors also note that a sender may strive to deliver a message clearly. But the receiver’s ability to listen effectively is equally vital to successful communication. Listening takes practice and concentration and the only way to get practice is by communicating with people often (Therkelsen & Fiebich 2001).Managers and employees should give constructive feedback to each other as often as possible. Feedback does not have to be formal or verbal but it has to be constructive. Tourish & Robson (2003) state that constructive feedback helps people understand their mistakes and increases morale. The authors also state that even negative feedback can be delivered constructively. They also note that constructive feedback will lead to effective communication between managers and employees. Adopting these methods will increase effective communication with the organisation without compromising its productivity or performance.In conclusion, promoting effective communication with an organisation is not a simple task. However, by identifying and overcoming the barriers systematically, effective communication can be achieved. This essay has defined and described communication in relation to management and has identified cultural diversity, generational diversity and filtering of information as barriers to effective communication. Furthermore, examples have been used to show how to overcome these barriers without affect ing the productivity and performance of the organisation. References:Azaroff, R. 2006, â€Å"Ideas for managing a multigenerational workforce†, Federal Computer Week, vol. 20, no. 31, pp. 56-56. Bambacas, M & Patrickson, M 2008, â€Å"Interpersonal communication skills that enhance organisational commitment†, Journal of Communication Management, vol. 12, no. 1, pp. 51-72 Butschi, G & Steyn, B. 2006, â€Å"Theory on strategic communication management is the key to unlocking the boardroom†, Journal of Communication Management,  vol. 10, no. 1, pp. 106-109. Kyles, D. 2005, â€Å"Managing Your Multigenerational Workforce†, Strategic Finance, vol. 7, no. 6, pp. 52-55. Lin , L, 2006, â€Å"Cross-cultural Communications and Pragmatics Principle†, Cross-cultural Communication, vol. 2, no. 2, pp. n/a Mikitka, M. J. 2009, â€Å"Managing the Multi-Generational Workforce†, Material Handling Management, vol. 64, no. 8, pp. 11-11. Robbins, S, DeCenzo, D , Coulter, M, Woods, M, 2011, Management: The Essentials, 1st edn, Pearson Australia. Tagreed, I. K. 2012, â€Å"Cross-cultural Differences in Management†,  International Journal of Business and Social Science,  vol. 3, no. 6, pp. n/a Therkelsen, D. J. & Fiebich, C. L. 010, â€Å"Message to desired action: A communication effectiveness model†, Journal of Communication Management, vol. 5, no. 4, pp. 374-390. Tolbize, A, 2008, ‘Generational differences in the workplace’, Research and Training Center on Community Living, University of Minnesota, viewed on 19 August 2012, Tourish, D. & Robson, P. 2003, â€Å"Critical upward feedback in organisations: Processes, problems and implications for communication management†,  Journal of Communication Management,  vol. 8, no. 2, pp. 150-167. Effective Communication Communication is central to everything we do and requires communication skills. Every day we face challenges like having conversations, getting and giving correct information, sending emails, developing effective relationships, holding meetings and working with a team, not only at work but also at home. Being able to communicate effectively is essential because no one guess what you want or what you think if you don’t tell them, and nothing is going to change if you do not propose a change. Firstly choose the right time and the right place.If you need to discuss something sensitive, you should try to stay where you can’t be overhead. Alternatively, when you are speaking for a large group of people, you should be sure that everyone can hear you perfectly. Organise you ideas in your mind before attempting to communicate them. You should organize your thoughts before speaking and choose the three main ideas and focus in those. If you have to make an important speech, you c ould practice it in front of a friend or a mirror and time yourself.An important aspect to communicate effectively is be articulate and not to be afraid of speaking. Be sure, say what you want to say, and do not regret it. The worst thing that you can do when speaking is to hesitate. One of most vital communication skills is eye contact and its effect in the communication. You can keep your listener interested in what you are saying. From my point of view, the main issue to effective communication is the listening part. Effective communication is based on both listening and speaking.Listen and do not interrupt when it is no longer your turn to speak. You will surely learn new things from listening to others and if you don’t understand something, you have to ask people to repeat ideas. Good listeners are always very appreciated because there are only a few. Finally, the most important piece of advice to becoming a greater speaker is smile as you are talking. Unless your main a im is to bore and sleep every one, you need to add some humour to your speaking and it holds your audiences attention. Effective Communication Effective Communication Communication comes in many forms. Two of the most commonly used are written and oral communication. It is very important to know how to do both with respect, common courtesy and proper etiquette. The way you communicate with the public says a lot about you. It lets people know if you are educated or uneducated. In the Criminal Justice field, communication is everything. When reports have to be written accurately is the top priority. One single wording or misspelling can cause anyone a case. Effective communication is essential is the understanding of a person and their situation.Communication also helps us build trust, friendships, and problem solving skills. As simple as a simple conversation may seem, you will be surprised how inappropriate communication can cause a misinterpretation in a conversation. According to (Robinson and Sigel, 2013), effective communication requires you to understand the emotion behind the information. So many different types of co mmunication exist in today’s world, for example, verbal and non verbal communication, formal and informal communication and electronic communication. This can include phone calls, text messages, and emails. Verbal and Non-Verbal CommunicationVerbal communication refers to the use of sounds and language to relay a message (Hanes, 2010). There are two basic types of verbal communication. They are interpersonal communication and public speaking. Interpersonal communication is what is known as a two-way conversation with both talking and listening. Non-verbal communication on the other hand is what we refer to as body language, signs, and symbols. It has no words related to it. This type of conversation also requires a person to know what they are trying to say. Any mistake in body language or signs can result in misinterpretation.Non-verbal communications include eye contact, body language, facial expressions, and gestures. Non-verbal communication represents 2/3rd of all types of communication. Out of all the communication techniques that are used today, verbal communication still seems to be the preferred method, the easiest to understand. Formal and Informal Channels of Communication The formal channels of communication in the criminal justice system are the strict procedures. The informal channels of communication consist of the undocumented sharing of information (Sinclair, 2012).Formal communication is organized and managed information that is shared with relevant individuals in order to secure coordinated action throughout the organization (Wilhelm, 2012). Communication in the criminal justice field involves a lot of privacy. Informal communication has a useful way of relaying information to other people. This type of communication is oral. Informal communication is like having a casual conversation. Overcoming Communication Barriers Everyone has had to overcome barriers in their life. Some people have had to overcome communication barriers.These ty pes of barriers are caused when a person is sometimes too shy to either speak up or speak in public; they may have speech impairments, or are unable to properly pronounce words due to their accents. Some of these barriers include emotional, physical, semantic barriers, and infective listening. Emotional barriers affect those with low self-esteem. These types of people tend to question what they are saying. Physical barriers involve the environment. Semantic barriers are when you cannot agree on what you are trying to say. To effectively overcome any communication barriers, one must first identify the barrier.Practicing your speech in front of more than one person can help with your public speaking abilities. Conclusion Communication is the number one way in which humans have learned to interact with one another. Communication comes in various forms, from oral to a basic look. Signs and body expressions are also considered communication because it involves two or more people and some thing is being said or noted. No matter what type of communication your prefer to use, make sure your are not only expressing yourself correctly and respectfully, but are also hearing what is being communicated to you. Effective Communication Communication is essential for an organisation to operate effectively and efficiently. Effective communication helps to ensure that information is relayed accordingly and accurately within the organisation. If the relay of information is inaccurate, the organisation’s productivity may be affected. This essay will describe the concept of communication in relation to management and explain how effective communication is undermined by barriers such as cultural differences, generational differences and filtering of information by referring to academic literature such as journal articles.Furthermore, an example will be used to explain how managers can increase the productivity and performance of their organisation by developing an effective system of communication. There are numerous definitions for communication but for the purpose of this essay communication will be defined as, the relay of information from one person to another (Robbins et al. 2011, p. 326). The authors also not e that communication is a key element in the role of managers as their job is to plan, lead, organise and control.Mikitka (2009) also confirms this by stating that managers need good communication skills as their job requires them to   increase efficiency, satisfy customers, implement strategies and disseminate information. Managers should also improve the communication skills of the employees (Bambacas & Patrickson 2008). The authors further state that employees will perform better if they are able to communicate with one another effectively. Therefore, communication skills are essential for an effective and efficient management.Cultural differences is a barrier for effective communication because different cultures provide people with different ways of thinking, understanding and communicating. Tagreed (2012) states that The growing presence of workers from different races and cultures has made dramatic changes to workplaces. The author further states that managers and co-worker s must note that words and expressions used to communicate can have vastly different meanings and implications for people from different backgrounds, and they must be careful to ensure that their intended messages are understood clearly as they communicate with culturally diverse co-workers.Sensitive topics such as race, religion and politics should not be discussed within the organisation as it may create conflicts (Bambacas & Patrickson 2008). Managers should note that work methods vary among different cultures. The Asian culture emphasises on collectivism while the American culture emphasises on individualism (Tagreed 2012). The author explains this by stating that managers who do not understand this difference will face problems as they may assign team based work to employees who are accustomed to working individually and ask employees who are accustomed to team based work to work individually.This may cause a problem as employees might not communicate with each other effectivel y. Gender is regarded differently in various cultures. Lin (2006) notes that females are still considered weak and not capable of decision making in some Asian cultures. The author mentions that if a female from America works in and Asian organisation, she will not be allowed to suggest ideas and participate in meetings. The author further notes that if a female from an Asian culture works in an American organisation, it is in her nature to be quiet and not communicate to her male co-workers including the manager.This may affect the relay of information as there is no effective communication. A key factor that makes cultural differences a barrier to effective communication is language. English is not the commonly spoken language in some cultures (Tagreed 2012). The author also states that globalisation has caused many organisations to operate in English. This has become a problem as employees who are not good in English are afraid or embarrassed to communicate to others (Lin 2006). The author further mentions that even if they do communicate, information passed is commonly inaccurate.The reason for this is because, they did not understand the information passed to them by their English speaking co-workers or the English speaking co-workers did not understand their accent (Tagreed 2012). This may result in inaccurate information being relayed. Generational Diversity is also a barrier for effective communication as different generations have different ways of relaying and processing information. Tolbize (2008) states that generational diversity has made the workplace more rigid and demanding. The author further states that the four ain generations in the current workforce are the Veterans, Baby Boomers, Generation X and Generation Y. Kyles (2005) notes that people communicate differently to others even if the difference in age is five years. The Veterans are also known as the traditional generation. The reason for this because the Veterans are strict followers o f formality and authority (Tolbize 2008). The author further states that the Veterans and Baby Boomers do not question authority and use formal methods and language when communicating. Generation X and Y are more flexible in their work life (Tolbize 2008).The author notes that they prefer informal communication and do not appreciate authority. These differences may cause a problem in communication as most middle or senior managers are Veterans or Baby Boomers and they would expect their employees to respect authority and communicate formally. Generational diversity also has an impact on work methods that may affect communication. Veterans and Baby Boomers prefer team work as they believe that by communicating with each other and sharing ideas they may develop new and innovative ideas that may increase the productivity of the organisation (Azaroff 2006).The author further states that Generation X and Y prefer working individually as they consider team work to be unproductive. The aut hor also notes that Generation Y will not be communicating much with others if they are assigned team work. Technology is another aspect of communication being affected by generational diversity. Kyles (2005) states the Veterans and Baby Boomers were born before technology was implemented and as a result they are not accustomed and do not rely on technology to communicate.The author further states that they prefer face to face communication, phone calls or written letters as opposed to E-mails. Generation X and Y were born during the time of technological advancements and modernisation of industries (Kyles 2005). As a result, they prefer electronic means of communication such as E-mails and Instant messaging. These small differences affect effective communication in an organisation. Filtering of information is a barrier to effective communication as the information being relayed has been altered. Filtering an be defined as,   the distortion or withholding of information to manage a person’s reactions (Butschi & Steyn 2006). The authors state that filtering can be intentional or accidental and it prevents members of an organization from getting the actual facts of a situation . Managers should note that filtering of information does not only affect effective communication but also the morale of employees (Tourish & Robson 2003). The authors further explain by stating that employees may have insecurities if they discover that information is being withheld from them .Filtering of information is also used to make information relayed appear more favourable to the intended person (Butschi & Steyn 2006). Another reason to frequent filtering of information in an organisation is to reduce information overload. Tourish & Robson (2003) state that many individuals have certain capacity to process information. The authors note that accidental filtering of information is common when employees or managers have an overload of work. They further state that time is ano ther reason for the filtering of information.For example, employees or managers tend to summarise information if they are in a rush. Filtering of information, be it intentional or accidental,   can lead to miscommunications in an organisation as information is translated or interpreted differently creating different versions. Managers should have a system to overcome these communication barriers as it will greatly affect the organisations productivity and performance. Managers can develop an effective system of communication by promoting the use of simple and unbiased language, promoting active listening and giving constructive feedback.Therkelsen & Fiebich (2001) state that effective communication is achieved when information is relayed and understood accurately. The authors further state that by using simple and clear words instead of ambiguous words and jargons information will be understood and relayed easily. The authors also state that words used should not be biased as it m ay be offensive to others. For example, instead of saying cleaning lady or cleaner, people should address them as maintenance worker. Managers should provide employees with guidelines on standard of speech and conduct to improve communication within the organisation.Managers should promote active listening because information is misunderstood in many occasions. Therkelsen & Fiebich (2001) state that there is a difference between listening and hearing. The authors define listening as, hearing with proper understanding of the message that is relayed. The authors also note that a sender may strive to deliver a message clearly. But the receiver’s ability to listen effectively is equally vital to successful communication. Listening takes practice and concentration and the only way to get practice is by communicating with people often (Therkelsen & Fiebich 2001).Managers and employees should give constructive feedback to each other as often as possible. Feedback does not have to be formal or verbal but it has to be constructive. Tourish & Robson (2003) state that constructive feedback helps people understand their mistakes and increases morale. The authors also state that even negative feedback can be delivered constructively. They also note that constructive feedback will lead to effective communication between managers and employees. Adopting these methods will increase effective communication with the organisation without compromising its productivity or performance.In conclusion, promoting effective communication with an organisation is not a simple task. However, by identifying and overcoming the barriers systematically, effective communication can be achieved. This essay has defined and described communication in relation to management and has identified cultural diversity, generational diversity and filtering of information as barriers to effective communication. Furthermore, examples have been used to show how to overcome these barriers without affect ing the productivity and performance of the organisation. References:Azaroff, R. 2006, â€Å"Ideas for managing a multigenerational workforce†, Federal Computer Week, vol. 20, no. 31, pp. 56-56. Bambacas, M & Patrickson, M 2008, â€Å"Interpersonal communication skills that enhance organisational commitment†, Journal of Communication Management, vol. 12, no. 1, pp. 51-72 Butschi, G & Steyn, B. 2006, â€Å"Theory on strategic communication management is the key to unlocking the boardroom†, Journal of Communication Management,  vol. 10, no. 1, pp. 106-109. Kyles, D. 2005, â€Å"Managing Your Multigenerational Workforce†, Strategic Finance, vol. 7, no. 6, pp. 52-55. Lin , L, 2006, â€Å"Cross-cultural Communications and Pragmatics Principle†, Cross-cultural Communication, vol. 2, no. 2, pp. n/a Mikitka, M. J. 2009, â€Å"Managing the Multi-Generational Workforce†, Material Handling Management, vol. 64, no. 8, pp. 11-11. Robbins, S, DeCenzo, D , Coulter, M, Woods, M, 2011, Management: The Essentials, 1st edn, Pearson Australia. Tagreed, I. K. 2012, â€Å"Cross-cultural Differences in Management†,  International Journal of Business and Social Science,  vol. 3, no. 6, pp. n/a Therkelsen, D. J. & Fiebich, C. L. 010, â€Å"Message to desired action: A communication effectiveness model†, Journal of Communication Management, vol. 5, no. 4, pp. 374-390. Tolbize, A, 2008, ‘Generational differences in the workplace’, Research and Training Center on Community Living, University of Minnesota, viewed on 19 August 2012, Tourish, D. & Robson, P. 2003, â€Å"Critical upward feedback in organisations: Processes, problems and implications for communication management†,  Journal of Communication Management,  vol. 8, no. 2, pp. 150-167.

“Company Profile of Rahimafrooz Bangladesh Ltd”

Assignment ON â€Å"Company Profile of Rahimafrooz Bangladesh Ltd†. Submitted to: Chowdhury Sifat Kamal Course Instructor of Introduction to Business Department of Business Studies Prepared by: Fuad Mohammad Shah – UG01-22-09-007 Kawsar Ahmed – UG01-24-10-023 Md. Emdadul Hasan Santo – UG01-24-10-001 Bachelor of Business Administration Batch – 24, Section – A STATE UNIVERSITY OF BANGLADESH Date of Submission: 20th April , 2011 [pic] â€Å"Company Profile of Rahimafrooz Bangladesh Ltd. † [pic] Founder Late A. C. Abdur Rahim (1915-1982) Rahimafrooz Bangladesh Limited 01. Background Rahimafrooz Bangladesh Limited was established in 1950A.D. as a trading company. Late A. C. Abdur Rahim was the proprietor in this time. From 1954 it was established as a limited company. In the new environment he had to start afresh. He had little capital. His main assets were self-confidence and a strong faith in the Almighty, which carried him through all th e difficulties with a remarkable triumph. He finally established a small proprietary trading company named Rahimafrooz & Co, in Chittagong in 1950 which was later incorporated on 15th April 1954, which is now Rahimafrooz (Bangladesh) Ltd. Rahimafrooz expanded rapidly into various trading items. Within 5 years, Mr.Rahim was able to enter into a joint venture with Lucas (UK) to set up a modern automotive battery factory. He acquired the principal company Lucas Service Ltd in 1980 which is now known as Rahimafrooz Batteries Ltd. Apart from business, he engaged himself in benevolent activities. All through his life he was respected for his values and caring attitude. After a few years he left that job and ventured into a small partnership business. During early 1940s, he got active in commercial trading of scarce items and gained valuable experience. In 1947, he decided to move to Chittagong to live in an environment of religious freedom. pic] Rahimafrooz Bangladesh Limited was started in business agreement with world famous England battery company Lucas from 1959. Later on, they established an ultramodern battery production factory in Nakhalpara Tejgaon, Dhaka with the â€Å"Lucas† Brand name. Then from 1980 it got license from the England Lucas Company collaborating technological and information support. He passed away on the 14th March 1982 in London leaving behind his dream, Rahimafrooz. At present Rahimafrooz has been producing and marketing various kinds of batteries like automotive battery, storage battery etc. Rahimafrooz Bangladesh Ltd. lso has been marketing world famous tire â€Å"Dunlop†. Now Rahimafrooz Bangladesh Ltd. is involved with various kinds of production distribution and agency ship business. 02. Vision â€Å"To be leader in each market segment by being the most preferred supply source of quality products and services with high degree of customer delight. † 03. Mission Statement 1. †¢ Increase volume & value share 2. †¢ Reduce per unit distribution cost 3. †¢ Increase product portfolio 4. †¢ Strength distribution network 5. †¢ Ensure quality people with high level commitment 6. †¢ Benchmark customer services. 04. Milestones |1954 |Incorporated by Mr. A. C.Abdur Rahim   | |1959 |Distributorship of Lucas Battery | |1978 |Exclusive distributorship of Dunlop tyre | |1980 |Acquisition of Bangladesh operations of Lucas UK | |1985 |First producer of industrial battery | |1985 |Pioneering Solar Power in collaboration with BP | |1992 |First ever battery exports to Singapore | |1993 |Launched Rahimafrooz Instant Power System | |1994 |Acquisition of Yuasa Batteries (Bangladesh) Ltd and launched Excel Retreads. |1997 |Attained ISO 9002 certification for RBL operations | |2000 |First India office opened in Ahmedabad | |2001 |Awarded â€Å"Bangladesh Enterprise of the Year† | |2001 |Attained ISO 14001:1996 for RBL operations | |2001 |Launched â€Å"Agora† â€⠀œ the first ever retail chain | |2002 |Launched Rahimafrooz Energy Service promoting distributed power | |2003 |Established Rahimafrooz CNG Ltd. |2003 |Awarded â€Å"National Export Trophy† | |2004 |Metro net Bangladesh, a fiber optic based digital solution provider for data  communication, launched  in joint | | |venture with Flora Telecom | |2004 |Received McGraw-Hill Platt Global Energy Award for Renewable Energy | |2004 |The Group celebrated its 50th anniversary on April 15, with a renewed, enhanced commitment to being successful | | |while upholding its core values | |2006 |Received the â€Å"Ashden Award† for Sustainable Energy | |2009 |Established Rahimafrooz Globatt Limited and Rahimafrooz Accumulators   limited | |2009 |Rahimafrooz   launched  multi  brand  consumer  electronics  outlet  UREKA   | |2009   |Rahimafrooz   launched world renowned consumer electronics brand  Daewoo | |2010 |Rahimafrooz Inaugurates its biggest and m ost modern warehouse at Hemayatpur, Savar. | 05. Product & Service Products: Rahimafrooz mainly deals with electronics products like (TV, FRIEDGE, IPS, BATTERY, TYRE, LUBRICANTS etc). The brands that Rahimafrooz launch are given below†¦ [pic] Service: Rahimafrooz Bangladesh Ltd service center is situated in 13 Mahakhali commercial areas in Dhaka. Here the product of Rahimafrooz is sold and servicing also. Here the service is done in modern computerized system.The complaints are also solved and handle from here. [pic] 06. Organization chart [pic] 07. Awards & Achievements [pic]  Ã‚   [pic]  Ã‚  Ã‚  [pic] Asia's Best Brand  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Asia's Best Employer  Ã‚  Ã‚  Ã‚  Ã‚  C& FE,  CSR  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  CMO Award 2010  Ã‚  Ã‚  Ã‚     CMO Award 2010  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Award 2008 [pic]  Ã‚  Ã‚  Ã‚   [pic]  Ã‚  Ã‚  Ã‚  Ã‚  [pic] Brand Leadership  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ashden Award  Ã‚     Ã‚  Ã‚  Ã‚   National Export Trophy   Ã‚  Ã‚  Ã‚   Award 2008  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Award 2006  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚   Award 2001-2002 08. Delivery Network The manufacturer and wholesaler must decide how to distribute their products. Working through the whole sellers, dealers or agents generally is easiest way of entering in the market.Whole sellers and dealers consider about cost and traffic flow, commission before keeping a product in the store. Location is less a concern for products or services that customers are willing to go out of their way to find. 08. 1: Dealers They are the authorized vendor who deals with the specific brand. (John M. Rathmell, Manager of the Marketing Function. John Wiley & Sons, Inc. ) 08. 2: Retailers Traditional: Home to home, general stores, single line stores, specialty shops, department stores, catalog retailers, planned shopping centers The Mass Marketers: Supermarkets and discount houses (John M . Rathmell, Managing the Marketing Function. John Wiley & Sons, Inc. ) 08. 3: WholesalersDefinition: Wholesaling is concerned with the activities of those persons or establishments who sell to retailers and other merchants, or to industrial, institutional, and commercial users. But who do not sell in significant amounts to ultimate consumers. But in the tyre market, the wholesaler serves the purpose of the retailer at the same time. Functions from the producer perspective: provide part of selling Four strategies can be produced through the tows matrix. SO strategy represents internal strength to take advantage with the external environment. WO strategy represents the internal weakness and to overcome that weakness by the external opportunity. ST strategy represents the strength of the company and to over come that the threat by the strength.WT strategies are defensive tactics directed at reducing internal weakness and avoiding external threats. 09. Advertising & Promotion [pic] Rahi mafrooz Company limited carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and convincing message about the organization and its products. [pic]Rahimafrooz is using all kinds of promotional afford including: †¢Print Media †¢Broadcast media †¢Outdoor Media †¢Internet & Websites Rahimafrooz is using huge promotional afford in print media. This is the biggest promotional afford of  the company. They are giving advertisement on the news paper, they are also publishing there own newsletter service through by them. [pic] [pic]Promotion, in its broadest sense, provides extra incentives for any group that is an important factor in the marketing of a brand. It is most often directed to the consumer or to the trade or other influential group. It is used to encourage sales or purchase a product. (Principal of marketing 8th edition Philip Kotler, Gary Armstrong) 09. 1: TRADE SALES PROMOTION TECHNIQUES Push Policy emphasize s promotions focused on the next intermediary. Trade sales promotion techniques-stimulate wholesalers and retailers to carry products and to market them aggressively. Producers use sales promotion techniques to encourage resellers to carry their products and to promote them more effectively. 09. 2: TYPES OF SALES PROMOTIONSSamples (offer consumer for trail), Coupon (certificate that gives buyer savings), Cash refund (Refund money who send a proof of purchase), Price pack (Reduce price marked by producer), Patronage reward (reward for regular use), Discounts (direct reduction of price), Allowance (money offered to the seller to feature the manufactures product) (Principal of marketing 8th edition Philip Kotler, Gary Armstrong) 09. 3: PREMIUM ITEMS OFFER Offer free or at minimum cost as a bonus. Use to attract competitors customers, different sizes of established products. Study identified from the net that Burger King with the Lion King movie was offered few years back in USA. 10. SW OT Analysis The SWOT analysis is a valuable step in your situational analysis.Assessing your firm’s strengths, weaknesses, market opportunities, and threats through a SWOT analysis is a very simple process that can offer powerful insight into the potential and critical issues affecting a venture. 10. 1: Strength o High company reputation. o Enable to provide much more customer satisfaction than competitors. o Higher product quality. o Provide higher service quality. o Distribution effectiveness is better than the others. o Strong management team enables to provide geographical coverage. o Able to launch a new product faster than the competitor o Financial position is much more stable than the other. 10. 2: Weakness o The major weakness of Rahimafrooz is the internal conflict of the management.Working sprit sometimes hampered by management conflict of the organization. o Though Rahimafrooz has a very good team for the marketing plan, but not all the people are experienced. o C ommunication barrier is the major weakness of the organization. o Expectation of the top management is very high. Sometimes they set very high target which is not achievable at all time. Sometimes it becomes burden for the employee. 10. 3: Opportunity o To get new customers after modification. o To provide more qualities in products. o Providing more benefit for products to increase more customer satisfaction. o Increasing the advertisement. o Increasing the distribution channel. Incentive for the employee who dose outstanding performance in their respective area. 10. 4: Threat o Major threat arises from the new entrants. o Many competitors in the electronic market. o Unethical competition. Such as, price cut, advertising, giving gift by the competitor may threaten position of Unilever. o Following the same strategy by the competitors. o Worsening law and order situation of the country. o Availability of the substitute product in the market. —————à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€œ MANAGING DIRECTOR ACCOUNTS MANAGER REGIONAL MANAGER DISTRIBUTION MANAGER MARKETING MANAGER CHIEF OPERATION OFFICER PRODUCT MANAGER ADMIN MGR C & F MANAGER NI SYSTEM DIRET SALE RETAIL MGR